Technology & Social Media

The internet and the tools it has spawned are transforming our lives. The clients we represent are at the forefront of this change -- accelerating it, interpreting its impact, or showing us how to take advantage of it. From researchers to writers, social media gurus to Silicon Valley veterans, we're eager to see how technology continues to color our world. 

 

A Wide Range

To learn more about the books to your left, roll over their covers with your mouse.

A Wide Range

To learn more about the books to your left, roll over their covers with your mouse.

Ajay Agrawal, Joshua Gans, and Avi Goldfarb

Prediction Machines: The Simple Economics of Artificial Intelligence

Harvard Business School Press

Artificial intelligence does the seemingly impossible, bringing machines to life, a concept terrifying to some and welcome to others. In Prediction Machines, three eminent economists lift the curtain on the AI hype and show how basic tools from economics provide clarity about the AI revolution and a basis for action by CEOs, policy makers, investors, and entrepreneurs. Penetrating, insightful, and practical, Prediction Machines follows its inescapable logic to explain how to navigate the changes on the horizon.

Marc Benioff and Carlye Adler

Behind the Cloud

Jossey-Bass


Founder and CEO Marc Benioff presents the Salesforce.com playbook, including the business methods that inspired employees, maintained partnerships, and enabled it to become the revolutionary leader in the cloud computing industry. Google CEO Eric Schmidt says this book “gives us a rare glimpse at the development of one of the most important trends in business today.” In the foreword Michael Dell calls Behind the Cloud “a great guide for any aspiring entrepreneur or CEO navigating the landscape of the future.”

Hemant Taneja & Kevin Maney

Unscaled: How AI and a New Generation of Upstarts Are Creating the Economy of the Future

Public Affairs

An innovative trend combining technology with economics is unraveling the behemoth industries that have long dominated business and society. In Unscaled, venture capitalist Taneja explains how the unscaled phenomenon allows startups to cheaply launch a small company, build a better product, and become a global competitor in no time. The unscaled economy can solve some of the world's greatest problems, including climate change and soaring health-care costs, but will also unleash new challenges for today's leaders.

Anya Kamenetz

The Art of Screen Time: How Your Family Can Balance Digital Media and Real Life

Public Affairs

Finally there's a no-nonsense, don't-panic, evidence-based guide to one of the biggest challenges facing parents today: managing a world where screens are everywhere we look. With this book, Kamenetz--a journalist, an award-winning expert on both education and technology, and a mother of two young children--takes a refreshingly practical approach. Kamenetz is the lead digital education correspondent for NPR, and has contributed to the New York Times, Washington Post, and Slate.

Scott Galloway

The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google

Portfolio/Penguin Random House

Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. In the same irreverent style that has made him one of the world’s most celebrated business professors (NYU), Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career.

Aimee Groth

The Kingdom of Happiness: Inside Tony Hsieh's Zapponian Utopia

Touchstone/ Simon & Schuster

 In The Kingdom of Happiness, business and technology journalist, Aimee Groth gives us an insider’s look at the enigmatic and successful CEO of Zappos, Tony Hsieh, and his quest to create his own version of utopia in the center of Las Vegas. Along the way she tries to discover if Hsieh is a genius or a mad man. Groth previously served as a Senior Editor at Business Insider, and her work has been highlighted by The Wall Street Journal, NPR, and Harvard Business Review.