Technology & Social Media

The internet and the tools it has spawned are transforming our lives. The clients we represent are at the forefront of this change -- accelerating it, interpreting its impact, or showing us how to take advantage of it. From researchers to writers, social media gurus to Silicon Valley veterans, we're eager to see how technology continues to color our world. 

 

A Wide Range

To learn more about the books to your left, roll over their covers with your mouse.

A Wide Range

To learn more about the books to your left, roll over their covers with your mouse.

Greg Milner

Pinpoint

W. W. Norton

Pinpoint tells the sweeping story of GPS from its conceptual origins as a bomb guidance system to its presence in almost everything we do. Author of Perfecting Sound Forever, a finalist for the National Book Critics Circle Award, Greg Milner examines the different ways humans have understood physical space, delves into the neuroscience of cognitive maps, and questions GPS’s double-edged effect on our culture. A fascinating and original story of the scientific urge toward precision, Pinpoint offers startling insight into how humans understand their place in the world.

Marc Benioff and Carlye Adler

Behind the Cloud

Jossey-Bass


Founder and CEO Marc Benioff presents the Salesforce.com playbook, including the business methods that inspired employees, maintained partnerships, and enabled it to become the revolutionary leader in the cloud computing industry. Google CEO Eric Schmidt says this book “gives us a rare glimpse at the development of one of the most important trends in business today.” In the foreword Michael Dell calls Behind the Cloud “a great guide for any aspiring entrepreneur or CEO navigating the landscape of the future.”

Joe Quirk & Patri Friedman

Seasteading: How Ocean Cities Will Restore the Environment, Enrich the Poor, Cure the Sick, and Liberate Humanity from Politicians

Simon & Schuster

A new breed of pioneers, seasteaders, are looking to create their home on the Blue Frontier, creating full-fledged ocean civilizations. Joe Quirk and Patri Friedman from The Seasteading Institute, here show us how cities built on floating platforms in the ocean will work, and profile some of the visionaries implementing the basic concepts of seasteading today. An entrepreneur’s dream, these floating cities will become laboratories for innovation and creativity. 

Andreas Weigend

Data for the People: How to Make Our Post-Privacy Economy Work for You

Basic Books

Every time we Google something, Uber somewhere, or even just turn on a light, we create data that businesses collect and use to make decisions about us. In Data for the People, Andreas Weigend draws on his years as a professor and consultant for commerce, education, healthcare, travel and finance companies to outline how Big Data can work better for all of us. Big Data is here to stay. Now is the time to find out how we can be empowered by it.

Scott Galloway

The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google

Portfolio/Penguin Random House

Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. In the same irreverent style that has made him one of the world’s most celebrated business professors (NYU), Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career.

Aimee Groth

The Kingdom of Happiness: Inside Tony Hsieh's Zapponian Utopia

Touchstone/ Simon & Schuster

 In The Kingdom of Happiness, business and technology journalist, Aimee Groth gives us an insider’s look at the enigmatic and successful CEO of Zappos, Tony Hsieh, and his quest to create his own version of utopia in the center of Las Vegas. Along the way she tries to discover if Hsieh is a genius or a mad man. Groth previously served as a Senior Editor at Business Insider, and her work has been highlighted by The Wall Street Journal, NPR, and Harvard Business Review.