Tien Tzuo

Subscribed: How to Thrive in the New Economy

Portfolio

Subscription companies are growing nine times faster than the S&P 500. Why? Because subscription companies know their customers. A happy subscriber base is the ultimate economic moat. But how do you turn customers into subscribers? As the CEO of the world’s largest subscription management platform, Tien Tzuo has helped hundreds of companies build customer-centric, recurring-revenue businesses. His core message in Subscribed is simple: Ready or not, excited or terrified, you need to adapt to the Subscription Economy — or risk being left behind.