Orly Lobel

You Don’t Own Me: How Mattel v. MGA Entertainment Exposed Barbie’s Dark Side

W.W. Norton

The battle between Mattel, the makers of the iconic Barbie doll, and MGA, the company that created the Bratz dolls, was not just a war over best-selling toys, but a war over who owns ideas. Carter Bryant began designing the line of Bratz dolls while taking time off from Mattel, where he designed outfits for Barbie. Later, selling his concept to rival company MGA. University of San Diego Law professor Orly Lobel reveals the story behind the ensuing decade-long court battle, providing s a thought-provoking contribution to the debate over creativity and intellectual property.