The Creative Curve: How to Develop the Right Idea at the Right Time

Allen Gannett

The Creative Curve: How to Develop the Right Idea at the Right Time

Crown Business

Here, big data entrepreneur and a member of Forbes’s “30 Under 30,” Allen Gannett overturns the mythology around creative genius, and reveals the science behind achieving breakout commercial success in any field. As the world’s most creative people have discovered, we are enticed by the novel and the familiar. By understanding the mechanics of what Gannett calls “the creative curve” – the point of optimal tension between the novel and the familiar – everyone can better engineer mainstream success.