The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google

Scott Galloway

The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google

Portfolio/Penguin Random House

Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. In the same irreverent style that has made him one of the world’s most celebrated business professors (NYU), Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career.