Scott Adams

Win Bigly: Persuasion in a World Where Facts Don’t Matter

Portfolio/Penguin Random House

From the creator of the Dilbert comic strip comes an unflinching look at the strategies Donald Trump used to persuade voters. He convinced Americans to elect the most unconventional candidate in the history of the presidency, and now anyone can learn his methods for succeeding against long odds. Scott Adams was one of the earliest public figures to predict Trump’s win, doing so a week after Nate Silver put Trump’s odds at 2 percent. Win Bigly goes beyond politics to look at persuasion tools that can work in any setting.